Especially For Executives, Business Owners, Consultants, and Professionals…

New Challenges.
New Answers.
The New Media Masters Bootcamp

Friday, May 18 @ 8:30am at The College Of DuPage

Come Meet Successful Local Professionals Who Will Reveal Their Unique Ways They Achieve Significance In A Crowded
Marketplace Without Going Broke On Advertising, Maintaining Their Integrity, and Attracting A Herd Of Loyal Customers and Clients.

Brought to you by The Illinois Small Business Development Center, College of DuPage Center For Entrepreneurship,
T-Mobile, Regus, and the Game Changers Radio Show heard on AM560-WIND Radio Chicago

Can You Afford To Keep Buying A Bigger Megaphone?

At some point, we run out of the ability to throw money and gimmicks at our business problems. In a crowded marketplace where no one stands out, the only things we’re taught are to shout louder into bigger megaphones (spending $$$$), resort to gimmicks that feel icky and stop working as soon as you start, or just cut prices and discount ourselves into oblivion.

Outbound marketing is not only becoming less effective, it’s becoming regulated. Consumers are complaining to politicians to block unwanted advertising, and politicians eager to please their constituents are passing laws which make getting ads to your prospects impossible. Creating more and more advertising to get the attention of prospects for most professionals is no longer the answer.

Consider These Threats to Your Business…

• Skyrocketing Cost of New Customer Acquisition
• Being an ‘Advertising Victim’ Dependent on Expensive Ads to Drive Sales
• Your Competition Commoditizing Your Industry By Fearfully Lowering Prices
• Improper Prioritization of the ever Growing Opportunities Online and Mobile 

There Is A Better Way To Create Powerful
Connections With Prospects Using Your Own Media Platform

We’re told success is about who you know, but Media Masters understand success is about who knows them. On Friday, May 18 at 8:30am at the College Of DuPage in the West Suburban Chicago Area, through our Media Master faculty and special guests, you’ll discover that the true key to success in business is by telling your authentic story and creating a Prime Access Platform to draw every connection you’ll ever need to your doorstep. This event will open your eyes by seeing real people in real situations creating significance for themselves and their businesses by leveraging Prime Access Platforms through speaking, books, and other communication mediums.

Ignore what you’ve been taught or believe to be true about “old media”. We are here to tell you that 9 out of 10 people use books, radio shows, and speaking are going about it all WRONG. It’s not about selling books, it’s not about the number of listeners or viewers, and it’s not about how many heads are in the crowd. You need to join us on the 18^th for a refreshing look at better ways to create significance for yourself in business.

You Don’t Have To Be Famous To Be Significant

In fact, I don’t know that most people in business really care about being famous. Yes, we know all about people like Dr. Oz, Suze Orman, Rachael Ray, Nate Berkus, Howard Stern, and Jillian Michaels. All are exceptional professionals who have wildly-successful businesses and are now celebrities.

But it’s not about being a celebrity. It’s about being significant, so you could be Ken Schreiber, Annalee Leonard, Michelle Garcia, Lou Manfredini, Dr. Mark Sharp, or Frank Nunez. All are examples of people who have significance in their businesses and professions without celebrity fame, but using the same secrets. We want to share their stories with you!

Here’s What This Event is NOT

This is NOT another Marketing Seminar parading the next untested “shiny object” distraction.

This is NOT a pitchfest.  These speakers are not the typical sell-from-stage presenters.  This faculty has one thing in common – they are often commended for their content-rich, no-holds-barred trainings. You will leave with actionable strategies to apply to your business right away.

The Media Masters Faculty

Jim Signorelli, CEO of ESW Partners/StoryLab is a 30+ year advertising agency veteran who loves a good story.

Jim is also the Author of “StoryBranding: Creating Standout Brands Through The Power of Story“, a book that shows that we can learn a great deal about successful brand marketing by studying the power of stories. StoryBranding is an Entrepreneurial approach to “Branding”.  Whether you are trying to sell a branded product, service or yourself, Jim Signorelli’s presentation is a must.

In StoryBranding Jim provides plenty of real-world examples of how marketers have both succeeded and failed in light of his findings, which are based on 3 years worth of research on storytelling and story structure.  As the CEO of ESW Partners, a marketing company based in Chicago, Jim has led the company to being awarded to the Inc. 5000 list for the last three years. Crain’s Chicago Business magazine has cited ESW StoryLab as one of the top 25 agencies in Chicago.

Just some things you will learn from Jim Signorelli…

• Why the old way of feature/benefit marketing doesn’t work as well as it used to
• How to go about finding your business story
• Don’t confuse your product with your business
• How not to tell your story
• Start with why, then worry about the what
• Ways to better understand who your best customers are
• How to find brand joiners, not just brand buyers

George Ludwig specializes in transforming people into Consultative Selling Superstars.

George is the CEO of GLU Consulting and the author of “Power Selling: Seven Strategies for Cracking the Sales Code” and “Wise Moves”.

George is a highly sought after sales trainer and consultant, and he’s going to take his vast resume of experiences to Media Masters. When you are committing to being in media and telling your story, you have to know WHO you are telling your story to. This is not about telling your story to every-one, it’s about telling your stories to the right-one.

George is going to help you get laser-like focus on your customers and clients. He will provide you tools to develop your Credible Identity Statement and show you the secrets of Developing Your Ideal Customer Avatar. All of this will make you more Magnetic To Potential Customers and create more opportunity and time for you by eliminating wasteful conversations with the wrong people.

 

Mark Imperial, Game Changers Radio Show Host, WIND

That’s me!  I’ve gone from DJ Entertainer and Record Label Owner to Marketing Entertainer and Radio Host. I now help some of the world’s most famous brands engage with their ideal prospects, and gain “Heartshare” with their raving fans.  I’ve appeared on programs for Nintendo, Pokemon, and Under Armour, just to name a few.  But it hasn’t always been easy.  In the late 80’s and early 90’s, I struggled to grow my Mobile DJ Entertainment company, a local service business.  After years of expensive trial-and-error, it wasn’t until I discovered and fell in love with Direct Response Marketing,  that I finally created a system that allowed me to grow my business predictably.  This came at a tremendous cost of time and lost money, and I’ll help you avoid all of the blunders I made!  I’ll share my core formula for being seen as “The Obvious Choice”, whether you want to be Famous, or just want to fly under-the-radar and be known as a significant professional so you attract all the business you want.  You’ll also see how to use Audio, Radio, Print, and Video to grow your business, even if you’re shy and don’t want to be on-camera.

Bob Regnerus, Game Changers Radio Show Host, WIND

From Marketing Professional to being invited to appear on programs across the country ( and being asked by Mark Imperial to co-host Game Changers), Bob is a shining example of “New Media Master”. He is a Professional who has leveraged the same secrets “Celebrities” use to become one of the Nation’s most sought-after Marketing Coaches to Professionals who sell high-ticket products and services using the Internet. Bob doesn’t know it, but we used our “ethically sneaky tricks” on each other -  Bob, to get on my first radio show, and Me, to get Bob to join me on my second radio show!  Bob isn’t a fame-seeker, but he holds the golden ticket to be full-blown famous, or just famous where it counts.  He will share his biggest breakthroughs with you and you won’t want to miss a single moment.

Felicia Slattery – Trainer and Coach

Public Speaking is one of the most powerful ways to get more prospects, sign up more clients, and get more cash flow quickly. Felicia Slattery is a communication consultant, speaker, and coach specializing in training busy professionals to succeed by communicating effectively with clients and prospects.

Felicia travels the country, teaching ordinary business owners, coaches, consultants, and professionals the secrets to creating a Signature Speech. She’s the author of 2 books on this subject and she’s going to be spending time with you proving there is no better way to create instant opportunities and magnetic attraction to your business than by public speaking – EVEN IF YOU ARE CURRENTLY SCARED TO DEATH OF BEING ON STAGE. The strategies you will learn from Felicia are the same ones my co-host Bob Regnerus used to build a 7-figure Marketing Agency. You don’ want to miss a minute!  

Plus A Real-World Panel of Experts: 

Successful Case Studies From Local Practitioners and Pros

Live Case Study Panel: Ken Schreiber, Dr. Mark Sharp, Mike LaFido, Marlice Johnson, Scott Nellus, and Several More Expert Contributors!

We have gathered a panel of “doers” so you can see real-world application of what we are sharing.  Because this is a Game Changers program, we believe in giving you street-proven implementers and NOT Ivory Tower theorists or typical “usual suspect” gurus that you commonly see, but street-proven implementers.  These folks have mastered the use of multiple media to promote their businesses, and we will grill them on how they raised themselves up from Ordinary to Extraordinary Businesses using their platforms. Marlice Johnson, Senior Marketing Manager at T-Mobile has worked for major brands such as Nike and Red Bull, and now T-Mobile. Marlice will share big-company secrets of connecting personally with your clients, and how you can mimic what they do on a small budget (hint: it’s about leveraging Primary Access Platforms!). We’re going to reveal a connection T-Mobile made on The Game Changers Radio Show, and how you can duplicate connections like this over and over. We also will have Scott Nellus, Chicago Market Director for Regus talking about how they are making connections with small business owners through the media and other traditional outlets.

“Use What is Useful and Discard the Rest” – Bruce Lee

In everything we do, we believe that effective marketing is simple and everything else is a distraction. We believe in accurate thinking. We achieve this by creating information-rich trainings that cut through the clutter of every new marketing media, showing actual case studies, and making each media easy to understand and use. You’ll get strategies that works regardless of media.

While the Cost of Advertising Skyrockets,
and Response Decreases — Discover What Is Working Today

This could very well be the most important day you invest in your business all year.

With an in-the-trenches panel of local professionals that count on results, you’ll get to hear their journey to discovering the processes they have optimized over years and years of testing.

No longer be intimidated by the onslaught of New Media, like:

Video Marketing – YouTube – Mobile Marketing – Mobile Phone Apps
Text Message Marketing – Kindle Book Marketing – Connected TV

We will be discussing the ONLY things that you should consider when prioritizing your resources to these new vehicles.

At the New Media Masters Bootcamp, you’ll be exposed to several different client attraction and conversion processes from different industries.  Observing practices within your own industry delivers typical ordinary results. Some of the best breakthroughs come from outside of your own industry.

Incredible Opportunity to Meet and Do Business
With Other High-Achieving Professionals

One of the outstanding byproducts that naturally occur at events like this, is the ability to surround yourself with other like-minded and progressive professionals.

Only 125 Attendees Will Be Privy — To Be Certain of Being Included:

You must act fast. The lecture hall at the college that we have reserved has a hard limit of 125. And you should know, we are staggering the mailing of invitations, to try and be as fair as possible. Here is how the tiered registration opportunities will work — because we are strictly limiting the group size, and want to control the registration:

1. Game Changers Radio Show listeners get first opportunities: if you’ve been to our website and join our FREE Game Changers Radio Show Insider club, you have gotten the invitation first.
2. Game Changers Radio Show Sponsors get second opportunity for advanced registration: their lists combined, number in the tens of thousands, and they will receive information to register at this point — if the event is not already full.
3. Selected joint venture partners and friends of the show get a registration opportunity, if the event is not already full.

Registration Fee

Because this event is being sponsored by Game Changers Radio Show, the Illinois Small Business Development Center, College of DuPage,T-Mobile, Regus and selected friends of the show, we are able to keep the registration fee at a bare minimum.

So:

• –ONE FULL DAY BOOTCAMP, KEY SPEAKERS, AND EXPERT PANELS
• –FOCUSED CONTENT ON YOUR CORE MARKETING ISSUES
• –A Set of Reference Materials
• –VERY limited group size permitting plenty of Q&A
• –A ONE-TIME ONLY OPPORTUNITY

The registration fee to attend this full day event is only $197 $97 per participant. That’s it.

As a bonus, $25 of your ticket is being donated to Junior Achievement of Chicago

Do Not Wait or Delay!

Your immediate response is needed.

 

Final Thoughts:

Bob and I did not create this event — our radio show listeners, fans, private clients, and show guests requested it. This is a subject that few people talk about.

Our listeners told us that their biggest frustration is finding bits and pieces of this information scattered about in different books, and as busy professionals and entrepreneurs, they wanted it all in one place.

The New Media Masters Bootcamp is the result of your requests. We’ve spent many months boiling down the essence of what is important, and assembling the right faculty to teach it.

This could very well be the most important day you invest in your business the entire year.

Bob and I look forward seeing you at the Bootcamp!

Best Regards,

Mark Imperial
Co-host, Game Changers Radio Show

 

P.S. This is a one-day only event, and it costs less than many other one-day trainings you see around the area. We promise you a full day of strategies that work for making connections and attracting people to your business. We have gathered respected faculty and real-world case studies for you to demonstrate the power of using media in your business. Even if you are skeptical that you can achieve significance in media, I dare you to give this a try.

P.P.S. The Illinois Small Business Development Council thinks so highly of this material they fully put their support behind this, and we decided to host this event at the amazing facility within the College of DuPage because we want you to go there and LEARN. This is not your typical marketing seminar at a hotel! This is critical.

Only $197 $97 for a full day of training on Friday, May 18.

Remember, $25 of your ticket is being donated to Junior Achievement of Chicago

PLEASE NOTE: SPEAKERS AND SPECIFIC TOPICS SUBJECT TO CHANGE WITHOUT NOTICE.